Evaluating and re-inventing the business model of a car booking service

In collaboration with a start-up company, you will evaluate their current platform-based business model, and develop an idea, how this start-up can reinvent it. Blockchain Technologies can be part of the solution. Explore the future of mobility!

The company describes itself as follows:

"We aspire to transform the current habits of car booking services. This shall be in the interest of the Business Traveller as well as the related value system (i.e. airlines, train, lounges, hotel chains, cruises). Our B2B mobility technology platform seamlessly simplifies the car booking service for Business Travellers from a "series of local sequential steps“ to a global, trusted end-to-end journey as one single technology platform. It digitizes and automates all processes end-to-end. With that, it takes out the international providers as intermediaries and puts the local driver/agency in the center of the services supply as most important source for a superior client experience. The client influences the processes and driver/agency choice. More specifically, it puts the driver and clients in direct connection and reimburses the trusted driver as the most important servant in the system faster and fairer. Last but not least, it takes costs/fraud out of the system. The platform is operational globally for 3 years. First experiences and learning have been made. A commitment beyond the master's thesis is conceivable.“

This master thesis is an opportunity for an entrepreneurial master student with very good analytical and communication skills. S/he should have a good background in business models, platforms and Blockchain Technologies. The master thesis can start any time. If you are interested, please approach Prof. Schwabe