Master Theses

Here you find an overview about our currently available master theses. If you have not found a topic that interests you, but are interested in writing your thesis at IMRG, please direct contact Prof. Dr. Schwabe

Please, keep in mind that thesis submitted in August and February will not be corrected before semester degree conferral dates!

Further information about the MSc program can be found at Master in Informatics

Together with the company Respondelligent and Bern University of Applied Sciences (Prof. Thiemo Wambsganss), we are investigating how we can use social media data to support personalized marketing decisions for hotels and restaurants. You will examine the needs of hotels and restaurants and determine whether the AI-based tools developed by Bern University of Applied Sciences meet user requirements. Furthermore, you will work with Respondelligent to develop a service concept for the implementation of these tools. read more

This thesis investigates how individuals, online communities, and experts detect AI-manipulated images and videos. Using Reddit discourse analysis and a quantitative experiment, it compares detection accuracy and visual cues across these groups, with a focus on how collective intelligence shapes outcomes. Findings will inform the design of media verification tools.read more

Vibe coding tools (AI platforms like Claude, Cursor, Replit etc) have made it possible to build and launch a digital product in a weekend with no coding experience. This is changing who becomes an entrepreneur and how they think about experimentation: when starting costs almost nothing, the logic of what's worth trying, when to quit, and when to start again changes. This thesis will investigate how serial digital entrepreneurs = people who launch multiple digital products one after another, experience this new reality but also leverage it (and maybe some become serial digital entrepreneurs thanks to AI). You will conduct and analyze 20-25 qualitative interviews with founders who actively build with AI tools, recruited through communities like Indie Hackers and Product Hunt. The study will follow a qualitative approach and is grounded in effectuation theory.read more

Many software developers use generative AI to support their work. However, currently everyone does this individually. In collaboration with the software company Abraxas, we are investigating how this support with GenAI can be generalized so that digital agents can be used by multiple developers. To this end, the current use of GenAI in software development at Abraxas will be examined and developed with a focus on digital agents. read more