Master Theses
Important Information
Here you find an overview about our currently available master theses. If you have not found a topic that interests you, but are interested in writing your thesis at IMRG, please direct contact Prof. Dr. Schwabe
Please, keep in mind that thesis submitted in August and February will not be corrected before semester degree conferral dates!
Further information about the MSc program can be found at Master in Informatics
AI-Blended Procrastination Mitigation in Career Service
Academic procrastination can result in poor grades, course withdrawals, and a decline in academic performance. It can also affect students’ emotions, social lives, and even mental health. We are looking for motivated students to investigate how generative AI-powered systems could help university students and study coaches in reducing academic procrastination.read more
Digital Human as Travel Agent: Designing and Evaluating an Avatar-Based Travel Assistant
Picture a travel agent who isn't a chatbot, but an avatar you can actually talk to. This thesis builds a forward-looking avatar-based Digital Travel Assistant to find out whether giving AI a face and a voice is what finally makes travel inspiration feel personal again - in collaboration with practice partner Swiss International Air Lines (SWISS).read more
Marketing Decisions Using Social Media and GenAI
Together with the company Respondelligent and Bern University of Applied Sciences (Prof. Thiemo Wambsganss), we are investigating how we can use social media data to support personalized marketing decisions for hotels and restaurants. You will examine the needs of hotels and restaurants and determine whether the AI-based tools developed by Bern University of Applied Sciences meet user requirements. Furthermore, you will work with Respondelligent to develop a service concept for the implementation of these tools. read more
Real or Generated? Individual, Collective, and Expert Intelligence in Detection of AI-generated Media
This thesis investigates how individuals, online communities, and experts detect AI-manipulated images and videos. Using Reddit discourse analysis and a quantitative experiment, it compares detection accuracy and visual cues across these groups, with a focus on how collective intelligence shapes outcomes. Findings will inform the design of media verification tools.read more
How AI-Assisted Software Development Reshapes Serial Digital Entrepreneurship
Vibe coding tools (AI platforms like Claude, Cursor, Replit etc) have made it possible to build and launch a digital product in a weekend with no coding experience. This is changing who becomes an entrepreneur and how they think about experimentation: when starting costs almost nothing, the logic of what's worth trying, when to quit, and when to start again changes. This thesis will investigate how serial digital entrepreneurs = people who launch multiple digital products one after another, experience this new reality but also leverage it (and maybe some become serial digital entrepreneurs thanks to AI). You will conduct and analyze 20-25 qualitative interviews with founders who actively build with AI tools, recruited through communities like Indie Hackers and Product Hunt. The study will follow a qualitative approach and is grounded in effectuation theory.read more
- Marketing Decisions Using Social Media and GenAI
- AI-Blended Procrastination Mitigation in Career Service
- Real or Generated? Individual, Collective, and Expert Intelligence in Detection of AI-generated Media
- How AI-Assisted Software Development Reshapes Serial Digital Entrepreneurship
- Digital Human as Travel Agent: Designing and Evaluating an Avatar-Based Travel Assistant