How AI-Assisted Software Development Reshapes Serial Digital Entrepreneurship

Vibe coding tools (AI platforms like Claude, Cursor, Replit etc) have made it possible to build and launch a digital product in a weekend with no coding experience. This is changing who becomes an entrepreneur and how they think about experimentation: when starting costs almost nothing, the logic of what's worth trying, when to quit, and when to start again changes. This thesis will investigate how serial digital entrepreneurs = people who launch multiple digital products one after another, experience this new reality but also leverage it (and maybe some become serial digital entrepreneurs thanks to AI). You will conduct and analyze 20-25 qualitative interviews with founders who actively build with AI tools, recruited through communities like Indie Hackers and Product Hunt. The study will follow a qualitative approach and is grounded in effectuation theory.

For more information please contact Liudmila Zavolokina