The Social Computing group is led by Prof Aniko Hannak. Our research focuses on how digitization affects people and society, especially problems that arise in automated decision-making. In the quickly changing online ecosystem of online platforms, companies track users' every move and feed the collected data into big data algorithms in order to match them with the most interesting, most relevant content. Since these algorithms learn from human data they are likely to pick up on social biases and unintentionally reinforce them. Our projects focus on both uncovering the problems imposed by these large algorithmic systems and also on coming up with mitigation strategies and policy recommendations.