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The paper «Google the Gatekeeper: How Search Components Affect Clicks and Attention» by Jeffrey Gleason, Desheng Hu, Ronald E.Robertson, and Christo Wilson has won the Best Paper Award at the International AAAI Conference on Web and Social Media (ICWSM) in Limassol, Cyprus.
Congratulations to Desheng Hu from the Social Computing Group led by Anikó Hannák!
The paper «Google the Gatekeeper: How Search Components Affect Clicks and Attention» examines the causal effect of Google SERP components (snippets, knowledge panels, stories, image carousel) and Google Services (shopping-ads etc.) on people's seeking information behaviors.
This study supports enforcement of the European Commission's Digital Markets Act by quantifying Google's power to shift attention away from third-parties and toward their own services. It also helps everyday searchers understand the effects of «instant answer» components, which are being rapidly augmented by generative AI as we speak.
