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Department of Informatics Information Management Research Group

Online Tourism Communities

Online Tourism Communities Research

The MetAgora platform is a research prototype developed by the Department of Informatics at the University of Zurich, Switzerland. Our aim is the development of a Meta-Community for the recommendation of Online Tourism Communities.

Online Communities have a number of advantages like the possibility to ask questions using natural language or to develop social bonds with other community members. Especially the chance to get to know other travellers from around the world can be very useful for tourists. However, to find the right tourism community is not an easy task today. These communities are scattered all over the internet. In addition, the features as well as the usefulness of the different communities cannot easily be recognized by the Internet user.

The MetAgora platform is an approach to improve this situation. It already contains links to over a hundred travel-related online forum communities from all over the world. We invite everybody to discuss and rate these forums and to enter more communities. Our aim is the establishment of a community of communities that enables travellers to exchange experiences about travel forums and to recommend new communities to Internet users. At the same time, we are conducting research to recommend the right community for you. The MetAgora Approach has been presented at the McKinsey Business Technology Award Conference 2011.


Aschoff, F.R., Schwabe, G. (2013). Online Travel Communities – A self determination theory approach. Accepted for publication in: Leimeister, Rajagopalan (Eds.). Virtual Communities. M.E. Sharpe: Advances in Management Information Systems (AMIS) Series.

Aschoff, F.-R., Schaer, V., Schwabe, G. (2011). Where should I send my post? The concept of discourse quality in online communities and its dependency on membership size. Proceedings of the 5th International Conference on Communities, Technologies (CT 2011). Full Paper. Brisbane, Australia, June 29th - July 2nd, 2011.

Aschoff, F.-R., Aschoff, M., Schwabe, G. (2010). The market for online tourism communities. Proc. of the 18th European Conference on Information Systems (ECIS). Pretoria, South Africa, June 6th to 9th, 2010.

Aschoff, F.-R., Schwabe, G. (2010). MetAgora - A Meta-Community Approach to guide Users through the Diversity of Web Communities. Extended Abstracts of the ACM Conference on Human Factors in Computing Systems (CHI 2010). Atlanta, USA, April 5-10, 2010.

Aschoff, F.-R., Schwabe, G. (2009). On the evolution of online tourism communities. Proc. of the 17th European Conference on Information Systems (ECIS). Verona, Italy, June 8-10, 2009.

Aschoff, F.-R. (2008). Online Tourism Communities. Doctoral Proposal presented at the Doctoral Consortium of the International Conference of Information Systems (ICIS 2008). Paris, France, December 11-14, 2008.

Aschoff, F.-R., Prestipino, M., Schwabe, G. (2007). Cooperation technology and timeliness of information: Comparing travelbooks, wikis and online communities. Proc. of the 15th European Conference on Information Systems (ECIS). St. Gallen, Switzerland, June 07-09, 2007.

Prestipino, M., Aschoff, F.-R., Schwabe, G. (2007). How up-to-date are Online Tourism Communities? An Empirical Evaluation of Commercial and Non-Commercial Information Quality. Proc. of the 40th Hawaii International Conference on System Sciences (HICSS-40). Waikoloa, Big Island Hawaii, January 3-6, 2007.

Prestipino, M., Aschoff, F.-R., Schwabe, G. (2006). What`s the use of guidebooks in the age of collaborative media? Empirical evaluation of free and commercial travel information. Proc. of the 19th Bled e Conference "eValues". Bled, Slovenia, June 5-7, 2006.

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