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Health Consumer Empowerment on Social Media

Description

Our research on health consumer empowerment on social media results from the insight that social media, including online health communities (OHCs), is increasingly playing a powerful role in contributing to the consumer empowerment movement in healthcare, in which people are actively engaged in decisions and actions affecting their health and lives. We explore various aspects of how these online communities can empower diverse health consumer populations. The following list points to the current project(s) in this area: