Social Media in Organizations
- Head of Research Unit: Robinson Aschoff
Up to now, Social Media applications have mostly been used in private settings, like e.g. Facebook, Twitter etc. Nowadays, however, companies increasingly recognize the potential of these approaches for organizational purposes like Knowledge Management, Customer Relationship Management or Project Management. These emerging technologies considerably change interaction patterns within organizations and between organizations and their main stakeholders. Feedback loops from employees or customers to the organization are increased and digital social networks are evolving that can change formal organizational processes. Intellectual capital of employees, customers and self-organized teams can be leveraged for knowledge exchange and product development. Among other aspects, this creates considerable potential for the innovative capabilities of organizations.
The goal of the research unit is to investigate social-media driven innovation processes in organizations, understand ongoing phenomena and propose strategies for future approaches.
Currently developing Projects
- Social Media and Innovation in the IT Industry
- Social Media and Innovation in Urban Informatics in Cooperation with eZürich
- Social Media in the Banking Sector in Cooperation with Solution Providers
- Social Media Approaches and Strategies in the Higher Education Sector
- Social Media and Social Search
- Steinebrunner, C. & Stehli, E. (2012, May). Strategie - Retailbanken unternehmen erste Gehversuche mit Facebook und Twitter. SOLUTIONS 1/2012.