2009

• Katharina Reinecke, Sonja Schenkel, Abraham Bernstein, Modeling a User's Culture. In: The Handbook of Research in Culturally-Aware Information Technology: Perspectives and Models , IGI Global 2009. (inbook)
  
  
• Katharina Reinecke, Abraham Bernstein, Tell Me Where You`ve Lived, and I`ll Tell You What You Like: Adapting Interfaces to Cultural Preferences, User Modeling, Adaptation, and Personalization (UMAP) 2009. (inproceedings)
  
  

2008

• Katharina Reinecke, Abraham Bernstein, Predicting User Interface Preferences of Culturally Ambiguous Users, Proceedings of 26th Conference on Human Factors in Computing Systems (CHI) 2008. (inproceedings)
  
  To date, localized user interfaces are still being adapted to one nation, not taking into account cultural ambiguities of people within this nation. We have developed an approach to cultural user modeling, which allows to personalize user interfaces to an individual's cultural background. The study presented in this paper shows how we use this approach to predict user interface preferences. Results show that we are able to reduce the absolute error on this prediction to 1.079 on a rating scale of 5. These findings suggest that it is possible to automate the process of localization and, thus, to automatically personalizing user interfaces for users of different cultural backgrounds.
  
• Katharina Reinecke, Abraham Bernstein, Stefanie Hauske, To Make or to Buy? Sourcing Decisions at the Zurich Cantonal Bank, Proceedings of the International Conference on Information Systems (ICIS) 2008. (inproceedings)
  
  The case study describes the IT situation at Zurich Cantonal Bank around the turn of the millennium. Incapable to fulfill the company?s strategic goals, it is shown how the legacy systems force the company into the decision to modify or to replace the old systems with standard software packages: to make or to buy? The case study introduces the bank?s strategic goals and their importance for the three make or buy alternatives. All solutions are described in detail; however, the bank?s decision is left open for students to decide. For a thorough analysis of the situation, the student is required to put himself in the position of the key decision maker at Zurich Cantonal Bank, calculating risks and balancing advantages and disadvantages of each solution. Six video interviews reveal further technical and interpersonal aspects of the decision-making process at the bank, as well as of the situation today.
  

2007

• Hülya Topcuoglu, Katharina Reinecke, Stefanie Hauske, Abraham Bernstein, CaseML - Enabling Multifaceted Learning Scenarios with a Flexible Markup Language for Business Case Studies, ED Media 2007 2007. (inproceedings)
  
  
• Katharina Reinecke, Cultural Adaptivity for the Semantic Web, The 6th International Semantic Web Conference (ISWC 2007) 2007. (inproceedings)
  
  
• Katharina Reinecke, Gerald Reif, Abraham Bernstein, Cultural User Modeling With CUMO: An Approach to Overcome the Personalization Bootstrapping Problem, First International Workshop on Cultural Heritage on the Semantic Web at the 6th International Semantic Web Conference (ISWC 2007), November 12 2007. (inproceedings)
  
  The increasing interest in personalizable applications for heterogeneous user populations has heightened the need for a more efficient acquisition of start-up information about the user. We argue that the user?s cultural background is suitable for predicting various adaptation preferences at once. With these as a basis, we can accelerate the initial acquisition process. The paper presents an approach to factoring culture into user models. We introduce the cultural user model ontology CUMO, describing how and to which extend it can accurately represent the user?s cultural background. Furthermore, we outline its use as a re-usable and shared knowledge base in a personalization process, before presenting a plan of our future work towards cultural personalization.
  
• Katharina Reinecke, Abraham Bernstein, Culturally Adaptive Software: Moving Beyond Internationalization, Proceedings of the HCI International 2007, July 2007, Springer. (inproceedings)
  
  So far, culture has played a minor role in the design of software. Our experience with imbuto, a program designed for Rwandan agricultural advisors, has shown that cultural adaptation increased efficiency, but was extremely time-consuming and, thus, prohibitively expensive. In order to bridge the gap between cost-savings on one hand, and international usability on the other, this paper promotes the idea of culturally adaptive software. In contrast to manual localization, adaptive software is able to acquire details about an individual's cultural identity during use. Combining insights from the related fields international usability, user modeling and user interface adaptation, we show how research findings can be exploited for an integrated approach to automatically adapt software to the user's cultural frame.
  
• Katharina Reinecke, Hülya Topcuoglu, Stefanie Hauske, Abraham Bernstein, Flexibilisierung der Lehr- und Lernszenarien von Business-Fallstudien durch CaseML, 5. E-Learning-Fachtagung DELFI 2007 2007. (inproceedings)
  
  In diesem Paper wird eine Auszeichnungssprache für multimediale und modularisierte Fallstudien, die in der Wirtschaftsinformatik-Lehre eingesetzt werden, vorgestellt. Während die meisten Fallstudien für eine spezifische Lehr-Lernsituation geschrieben sind, sollen die Fallstudien, wie sie hier beschrieben werden, flexibel und modular für verschiedene Aufgabenstellungen und in unterschiedlichen Lehr-Lern- Szenarien einsetzbar sein. Hierfür ist eine flexible Darstellung der Fallstudien notwendig; sie kann durch die von uns entwickelte Auszeichnungssprache CaseML sicherge- stellt werden.
  

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